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Blog, Blog, Blog...
As
I write this, Sylvia Rice (Visit Salina director) and I are billboard
watching on I-70. Our intent is to locate eastbound billboards that
are candidates for advertising Salina as a travel destination. When
you stop and think about it, as I am doing now, it is amazing to see how
many billboards there are. You can learn about the strategy of other
cities by seeing how they promote themselves. It is also surprising to
see how many "dead" billboards are still up for no reason when the
business no longer exists. It is an opportunity for Salina and
certainly a good use of our time on the bus. I
actually listened to the floor of the Kansas House over the Internet.
Around 10:30 pm on the day before I wrote this, I listened to Charlie Roth,
Deena Horst and Josh Svaty all speak in support of an amendment that will
help Salina address the lack of affordable workforce housing. Nice to
see bipartisan effort to help Salina. Overheard
today at a meeting (I am paraphrasing) "I'm busier now than I've ever
been before. So much for this so-called recession." On
a related note: I was talking to a site location consultant the other day.
He advises clients about where to locate their major retail businesses.
He said, "sure is kind of slow right now. Everyone is nervous about the
future." I asked if Salina should retreat in our efforts to
promote Salina as a location or should we take advantage of the fact that
others have backed away from marketing themselves. He said "by
all means, now is the time to be aggressive and show you've got a strong
market!" Perhaps there is a lesson for other businesses and
organizations. Chamber
staff has attended a couple of really interesting meetings lately. There is
some good thinking and cooperation occurring between four different
post-secondary institutions and the Kansas Department of Commerce to work
together. Look for some innovative programming to help supply Salina
area manufacturers with trained employees. Cooperation has its benefits
and I expect to see some real good things coming soon... Speaking
of training, did you know that over 700 employees in Salina are
involved in training programs administrated by the State of Kansas? Dave
and Aaron can help you access these programs so your
employees can increase their productivity. Call them today!
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