Event Facility Rebranded to Create the Perfect Pairing of Pizza & Events
Salina, KS – Spectra by Comcast Spectacor, the providers of venue management and marketing to the former Bicentennial Center, and the City of Salina announced the rebranding of the event facility as TONY’S® Pizza Events Center. The renaming is part of a new 15-year agreement with a subsidiary of long-time Salina employer, The Schwan Food Company. As part of the multi-year deal with a Schwan subsidiary, The TONY’S Pizza Events Center will rebrand the concession areas, and bring refreshing changes to menus with help from Schwan.
“We’re really excited to be aligned with TONY’S Pizza, a brand that is engrained in Salina’s culture and history,” said Spectra’s Ron Rideout, general manager of the TONY’S Pizza Event Center. “We’re creating a great fan experience in Salina and we’re fortunate to work with the people form Schwan to further enhance it.”
SPECTRA BY COMCAST SPECTACOR & THE CITY OF SALINA
ANNOUNCE NEW NAMING RIGHTS AGREEMENT WITH NATIONALLY-KNOWN, LOCALLY-MADE TONY’S® PIZZA BRAND
(Salina, Kan.) Spectra by Comcast Spectacor, the providers of venue management and marketing to the Bicentennial Center, and the City of Salina announced the rebranding of the Bicentennial Center as the TONY’S® Pizza Events Center. The renaming is part of a new 15-year agreement with a subsidiary of long-time Salina employer, The Schwan Food Company (“Schwan”).
The TONY’S Pizza brand, named after a Salina pizza parlor from the 1960s, is available in retail and food-service locations nationwide and its pizzas are still made at the Schwan subsidiary, SFC Global Supply facility in the city. As part of the agreement with Schwan’s Shared Services, LLC, a subsidiary of The Schwan Food Company, the name change takes effect immediately and all new facility and marketing branding is expected to be in place by the end of spring 2017.
“We’re really excited to be aligned with TONY’S Pizza, a brand that is engrained in Salina’s culture and history. We also appreciate the long-term commitment that The Schwan Food Company is making to our community,” said Spectra’s Ron Rideout, general manager of the TONY’S Pizza Events Center. “We’re creating a great fan experience in Salina, and we’re fortunate to work with the people from Schwan to further enhance it.”
“On behalf of our company and employees, especially our people in Salina, we are proud to announce our new relationship with such a world-class facility,” said Dimitrios Smyrnios, CEO of The Schwan Food Company. “The selection of TONY’S Pizza as the title sponsor for the center was an easy one to make given the pride our employees take in the brand’s heritage and hometown presence. We look forward to working with Spectra and the city of Salina in impressing fans and visitors in exciting new ways.”
As part of the multi-year deal with a Schwan subsidiary, the TONY’S Pizza Events Center will rebrand the concession areas, bring refreshing changes to menus with help from Schwan, and launch a new mobile-friendly website in the coming weeks. Terms of the agreement were not disclosed.
The Schwan Food Company and Schwan’s Corporate Giving Foundation are strong supporters of local communities through charitable giving and funding youth athletic facilities and programs. In the Salina area, the Foundation has supported the Kansas Food Bank, Salina Area United Way, Child Advocacy and Parenting Services, Inc. and Salina Emergency Aid/Food Bank over the course of the past year.
TONY’S® Pizza is a nationally recognized brand that’s made and marketed by subsidiaries of The Schwan Food Company. In 1960 a little pizzeria in Salina, Kansas opened. “Tony” Paglia and his brother-in-law Dick Barlow set out to create the perfect pizza in their pizzeria, Tony’s Little Italy. Their restaurant was widely popular and known for its authentic taste, crispy crust and real ingredients. In 1970, Marvin Schwan purchased that little pizza company in Kansas and began sharing its delicious pizza nationwide. As the country’s first frozen pizza, TONY’S Pizza soon found millions of pizza-loving fans across the country through grocery stores, schools and of course in the homes of local Salina residents.
About the Tony’s Pizza Events Center:
TONY’s Pizza Events Center opened on July1, 1979. The $6.5 Million dollar facility obtained its bonds in 1976 hence the original name, the Bicentennial Center. The center contains a 7,500 seat multi-purpose arena and Heritage Hall, a 25,000 square foot convention and exhibition facility. Heritage Hall underwent a $2 million dollar renovation in 2010. Then from 2013-2016 the center completed a $13.1 million dollar renovation.
About The Schwan Food Company:The Schwan Food Company is a privately held, multibillion-dollar business that manufactures and markets fine frozen foods through home-delivery, retail-grocery and food-service channels. Among the many popular brands are Red Baron®, Tony’s®, Bon Appétit™ and Freschetta® pizzas, Mrs. Smith’s® and Edwards® desserts and Schwan’s® fine frozen foods. Headquartered in Marshall, Minnesota, for 65 years, the company's subsidiaries employ 11,000 people across the United States. To learn more about the company and its subsidiaries, visit TheSchwanFoodCompany.com.
About Schwan’s Corporate Giving Foundation: Schwan’s Corporate Giving Foundation is an independent 501(c)(3) charitable organization focused on efforts to end hunger, promote youth education and leadership development, and provide essential services that advance the health of the communities where employees of the subsidiaries of The Schwan Food Company live and work. The foundation is headquartered in Marshall, Minnesota.
About Spectra by Comcast Spectacor: Spectra by Comcast Spectacor is the expert in hosting and entertainment, partnering with over 300 clients at 400 global properties to create memorable experiences for millions of visitors every year. Spectra’s expertise is embodied within three main divisions: Venue Management, Food Services & Hospitality, and Ticketing & Fan Engagement. Learn more at SpectraExperiences.com
Comcast Spectacor is part of Comcast Corporation, a Fortune 50 media and technology company that operates Comcast Cable and NBC Universal. Headquartered in Philadelphia, Pa., Comcast Spectacor’s three core businesses are the National Hockey League’s Philadelphia Flyers, the Wells Fargo Center, and Spectra. Visit us at ComcastSpectacor.com, PhiladelphiaFlyers.com and WellsFargoCenterPhilly.com for more information.
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